Chuck E. Cheese is a chain of over 500 restaurants aimed towards kids. They offer pizza, a salad bar, arcade machines, rides, and live entertainment provided by large life-like animatronic robots. In fact, Chuck E. was a big part of my own childhood...I would go there for birthday parties and weekend getaways all the time.
Since 1977 the chain has had the same Chuck E. mouse represent their brand. This past year they have been going through a rough patch and they are looking to boost sales. What better way to boost revenue than to rebrand their mascot!
Check out the before and after below:
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